This is either 4 things:

1- An incredibly alternative uber trendy hipster video that I just dont get
2- Someones first GCSE media studies piece for which they should get an A*
3- A weirdo making some weirdo video which I guess is the same as number 1
4- Tom Waits's good looking but badly dressed son.

Whatever it is, it's kept me entertained for a good couple of minutes. 
Oh shit what the hell just happened at the end. That's some dark stuff right there and I've come to the conclusion that it's a mixture of all 4 guesses above. 
It's a hipster GCSE piece that Tom Waits's son has composed for drugs awareness. 
All makes sense now.